Review Sheet for Quiz #1

Review Sheet Quiz #1

Intro to Media Industries

Fall 2016

Understanding Television System(s) in the United States (mostly from blog and class) 

Why do the media exist in the United States?

How are the media in the U.S. different from media outlets from around the world?

Commercial broadcast network system

            - networks

            - affiliates

            - studios

            - syndicators

            - advertisers
Know how each component makes $

Cable/satellite television system (know how cable TV makes $)

Public television system (just know that it's a third system; we'll talk more about this on Monday)

Ad rates for top shows of 2015 season  (Sunday Night Football, The Walking Dead, The Big Bang Theory, Empire)  

Know the major networks and the parent companies of each
Know the CEO of The Walt Disney Company 
The importance of "built-in audiences" for movie studios 

Articles to be covered on Quiz #1

• "Hollywood's Summer of Extremes"
• "Studios are worried"
• "Will 2018 hark the beginning of a new era for movies?"
• "Is Originality Dead at the Box Office"
• "Is the Live Sports Bubble Finally Bursting"
• "Political Ad Spending"
• "The Perils of Promotion" 
• "What College Students Don't Necessarily Know
• Article by Clay Shirky
• Disney Annual Report
• Costs of advertising on prime time on the broadcast networks 

There will be at least one question from each article on the quiz. As long as you've read and understood the article, the question should be easy.